ABH is set to launch the brand’s second foray into the mascara world. The new Anastasia Beverly Hills Mascara comes in this gorgeous rose gold and black packaging and has an hourglass shaped want reminiscent of the Too Faced Damn Girl Mascara (full review here).
According to the ABH website, the mascara formula is jet black, ultra creamy, and cruelty free. It’s also designed to add the look of maximum volume and length and create high definition and thick, full-bodied lashes. The website also says to “remove the wand, wipe off any excess on the rim and apply”, which tells me this formula is going to be very thick. (I do the same thing to my current Lash Paradise mascara, so this is not uncommon for dense brushes and thicker formulas.) Not only does it come in a full size ($25), but it also comes in a travel size ($13)! Which is really great for both travel and trying a new formula.
The new Anastasia Beverly Hills Mascara launches online at the ABH website on March 10 and Sephora.com and Sephora stores March 15.
What do you think? Is the new Anastasia Beverly Hills Mascara on your list? Let me know in the comments below.
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