Huda Beauty is launching a mascara! Huda just officially announced the launch of the new Huda Beauty Legit Lashes Mascara on her YouTube channel! We also know that there is no photoshop or false lashes in the campaign to be open and transparent about the effects of the mascara while also promoting natural beauty. The new Huda Beauty Legit Lashes Mascara will launch on May 20, 2020. It is $27 and will most likely be available at Huda Beauty and Sephora.com.
Earlier this week, Huda posted an Instagram Story of her lashes with the caption “Look mama, my lashes have wings”. Plus she also hashtagged her story post with #HudaBeautyMascara and #shortlashesNOlonger. She also mentioned that she feels like she has hardly any lashes at all and that she hopes this mascara will help other people with short lashes embrace their lashes too.
But wait! There’s more! The new Legit Lashes Mascara is actually TWO in one! Each side has its own formula and brush and there are 8.5 ml of product on each side. (One for Volume and one for Curl and Length.) Huda noted that using two different mascaras is the best way to get great looking lashes. For example, I had been layering L’Oreal Lash Paradise and Marc Jacobs Beauty mascara for the past year or so until I started testing all of these new launches.
Another innovative detail is that the mascara tube is in fact diamond shape. This is designed to be more ergonomic and easy to hold and control. The brush on the Curl end looks like a more traditional mascara wand. In fact, it has an almost hourglass type shape that we are seeing in the recent ABH and Too Faced mascaras. However, the Lengthening side has a brush that looks a bit more narrow and curved. Plus each side has different fibers. So you’re truly working with a separate mascara on each end. Not just the same mascara with a different shaped wand on each side. Also, Huda recommends using the Volume side followed by the lengthening side.
Overall, Huda Beauty is a great brand. In fact, I’m a huge fan of their eyeshadow formula. And I love their matte liquid lipsticks. So I’m super excited to take the new Huda Beauty Legit Lashes Mascara for a test drive and see what it can do! What do you think? Let me know in the comments below!
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