Anastasia Beverly Hills Makeup Upcoming Launches

Anastasia Beverly Hills Norvina Electric Cake Liner Preview

Just because festivals, concerts, and big events have been cancelled doesn’t mean we can’t have any fun this summer. And it isn’t stopping makeup brands from launching bold fun summer products either. Not only is Anastasia Beverly Hills launching the new Norvina Pro Pigment Palette Vol 4 (check out my preview post here), they’re also launching the new Norvina Electric Cake Liner sets too!

Anastasia Beverly Hills Norvina Electric Cake Liner Sets Electric Lime, Electric Yellow, Electric Pink, Electric Orange, Opaque White, Electric Purple
Photo Credit: Instagram @AnastasiaBeverlyHills

The new Anastasia Beverly Hills Norvina Electric Cake Liner sets launch online Monday May 11, 2020. The Electric Cake Liner sets are $30 each. Each set contains three different cake liner shades. One set is Electric Lime, Electric Yellow, and Electric Pink. The other set is Electric Orange, Opaque White, and Electric Purple. Both sets will be available at Sephora and on the ABH website. Furthermore, the sets will be available in Sephora stores after July 24, 2020.

With the neon trend still holding strong, these Electric Cake Liners are arriving at a perfect time. Obviously, you can use these as eyeliners, but you can also use them as body paint, face paint, etc. In her Instagram Stories, Norvina did state that the Green, Yellow, Pink, and Orange shades are all black light activated. But the White and Purple shades are not. The formula is also cruelty-free and vegan.

Anastasia Beverly Hills Norvina Electric Cake Liner swatches Electric Orange, Opaque White, Electric Purple
Photo Credit: Instagram @AnastasiaBeverlyHills

Another cool thing about these Electric Cake Liners is that they are dry pigment pans that are activated by water. Which means they won’t dry out. Well, actually they will. But that’s because they’re meant to. These liners will dry back to a solid and reactivate with water when you’re ready to use them again. In fact I think that’s a huge pro, since these aren’t going to be “every day” makeup products. No one wants to buy a statement product that you can only wear a few times because it dries out.

These Electric Cake Liners are super easy to use. First, wet the pigment color of your choice with either water or setting spray. Then, use a brush to apply the color. Use a thin angled or pointed brush for eyeliner. Or use a larger flat brush for body paint or filling in large areas.

Anastasia Beverly Hills Norvina Electric Cake Liner Swatches Electric Lime, Electric Yellow, Electric Pink
Photo Credit: Instagram @AnastasiaBeverlyHills

Honestly, I think there’s an obvious winner between the two sets. Of course it’s the one with the pink! And not just because it contains a pink shade. (But oh man that pink looks SO pretty! I can’t wait to see it and the neon green in person.) In my opinion, all three shades in the pink set are more flattering/wearable than the other (orange) set. But I really wish these were each available individually. That way you could curate your own set and not have any colors you won’t use. Plus I wish they would have included a black. Maybe if these neon shades do well, they’ll come out with more shades.

Although I’ve never tried water activated liners, I’m very excited to try these. Last summer I tried the Fenty neon liquid eyeliners, but they burned the heck out of my eyes. So I’m looking forward to trying this ABH formula. I think a neon pink or neon green liner with a neutral makeup look is just the splash of color I am looking for this summer! Plus, you can use them to create a neon graphic eyeliner look and cover two of the season’s biggest trends at the same time.

What do you think? Are you into these Norvina Electric Cake Liner sets? Which set do you like best? Let me know in the comments below!


Shop this post:

Subscribe to my weekly newsletter to stay up to date on the latest product reviews, style and beauty trends, and exciting upcoming launch info!

Leave a Reply

This site uses Akismet to reduce spam. Learn how your comment data is processed.

%d bloggers like this: